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Innovator. Trailblazer. Change-maker.

Equity is the mission: Ayana’s deep passion for people and her profound expertise provide her with a distinctive vantage point for positioning C-suites, various industries, and leaders for higher standards of diversity, equity, and inclusion. From board efficacy, inclusive talent management and peak team effectiveness, Ayana is committed to helping individuals and businesses reach their full potential and elevate their performance.

Innovator: In 2012, Ayana co-founded Yardstick Management alongside her husband, Dr. Ebbie Parsons. Yardstick has raised the bar in the country’s standard for organizational strategy, diversity, equity, and inclusion. This led to the company becoming America’s leading Black-owned management consulting firm and was recognized by Inc. Magazine as THE BEST consulting firm in America. 

Trailblazer: Ayana is recognized for her bold and brilliant vision toward wealth creation for women of color. She is the founding partner of the Fearless Fund, an investment firm designed to bridge the gap in venture capital funding by investing in women of color-led businesses.

Change-maker: Through her work at leadership consulting firms Korn Ferry and Heidrick & Struggles, Ayana has helped change the cultures and composition of Boards and C-Suites, bringing more incisive leaders, more women, and more people of color into the highest levels of leadership. She also served as the Global Head of Retail, Consumer Goods, and Lifestyle Industries at the World Economic Forum where she led the preeminent global discussions in Davos, Switzerland on all topics related to her respective industries. 

Thought-provoking.
Empowering.
Transformative. 

Ayana Parsons is a sought-after speaker, in high demand for her invaluable insights into Diversity, Equity, and Inclusion (DEI), leadership development, wealth building, and board and peak team effectiveness. Available for keynotes and special appearances, Ayana has been featured in numerous major media networks and publications across multiple platforms.

On-demand

Expertise

Board effectiveness

Leading some of the world's largest corporations in efforts to prioritize inclusion and equity at the top.

Top team effectiveness

Working with clients to design their organizational structures, roles and responsibilities. ​

Inclusive talent management

Aligning talent management with diversity and inclusion,

Brands

Driving change at leading organizations

News Spotlight

Her fund targets investments for women of color; why this VC is fighting a lawsuit that would curb equity-focused funding. By: Nikki Overfelt Chifalu and Taylor Wilmore- January 18, 2024 (Click image for full article)